[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.evas.cz\/zpusoby-na-zvyseni-navstevnosti-webovych-stranek\/#Article","mainEntityOfPage":"https:\/\/www.evas.cz\/zpusoby-na-zvyseni-navstevnosti-webovych-stranek\/","headline":"Zp\u016fsoby na zv\u00fd\u0161en\u00ed n\u00e1v\u0161t\u011bvnosti webov\u00fdch str\u00e1nek","name":"Zp\u016fsoby na zv\u00fd\u0161en\u00ed n\u00e1v\u0161t\u011bvnosti webov\u00fdch str\u00e1nek","description":"Mnoho webov\u00fdch str\u00e1nek nenav\u0161t\u011bvuje tolik n\u00e1v\u0161t\u011bvn\u00edk\u016f, kolik by si jejich spr\u00e1vci zaslou\u017eili. Pokud je nav\u00edc webov\u00e1 str\u00e1nka prodejn\u00ed, m\u016f\u017ee to m\u00edt za n\u00e1sledek \u00fapadek firmy. Je v\u016fbec mo\u017en\u00e9 tuto skute\u010dnost zm\u011bnit i za p\u0159edpokladu, \u017ee se mus\u00edte pot\u00fdkat s omezen\u00fdm rozpo\u010dtem? Ano, mo\u017en\u00e9 to skute\u010dn\u011b je za pomoc\u00ed PPC reklamy nebo SEO optimalizace. Poj\u010fme si &hellip; <p class=\"link-more\"><a href=\"https:\/\/www.evas.cz\/zpusoby-na-zvyseni-navstevnosti-webovych-stranek\/\" class=\"more-link\">Read More<span class=\"screen-reader-text\"> \"Zp\u016fsoby na zv\u00fd\u0161en\u00ed n\u00e1v\u0161t\u011bvnosti webov\u00fdch str\u00e1nek\"<\/span><\/a><\/p>","datePublished":"2022-03-14","dateModified":"2022-03-14","author":{"@type":"Person","@id":"https:\/\/www.evas.cz\/author\/#Person","name":"","url":"https:\/\/www.evas.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/0ee2b6192cd06dcea0b65614729a0b10cafbccdb71fa9a5d2ca8d0d37da5c054?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0ee2b6192cd06dcea0b65614729a0b10cafbccdb71fa9a5d2ca8d0d37da5c054?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"evas.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.evas.cz\/wp-content\/uploads\/Digitalni_marketing_eiuNSQ.jpg","url":"https:\/\/www.evas.cz\/wp-content\/uploads\/Digitalni_marketing_eiuNSQ.jpg","height":0,"width":0},"url":"https:\/\/www.evas.cz\/zpusoby-na-zvyseni-navstevnosti-webovych-stranek\/","about":["Nakupov\u00e1n\u00ed"],"wordCount":405,"articleBody":"       Mnoho webov\u00fdch str\u00e1nek nenav\u0161t\u011bvuje tolik n\u00e1v\u0161t\u011bvn\u00edk\u016f, kolik by si jejich spr\u00e1vci zaslou\u017eili. Pokud je nav\u00edc webov\u00e1 str\u00e1nka prodejn\u00ed, m\u016f\u017ee to m\u00edt za n\u00e1sledek \u00fapadek firmy. Je v\u016fbec mo\u017en\u00e9 tuto skute\u010dnost zm\u011bnit i za p\u0159edpokladu, \u017ee se mus\u00edte pot\u00fdkat s omezen\u00fdm rozpo\u010dtem? Ano, mo\u017en\u00e9 to skute\u010dn\u011b je za pomoc\u00ed PPC reklamy nebo SEO optimalizace. Poj\u010fme si tedy postupn\u011b tyto prost\u0159edky p\u0159edstavit a \u0159\u00edci si n\u011bco o jejich kladech, ale i z\u00e1porech.   PPC reklama  PPC reklama je trochu zvl\u00e1\u0161tn\u00ed druh reklamy, kter\u00fd c\u00edl\u00ed p\u0159ev\u00e1\u017en\u011b na internetov\u00e9 vyhled\u00e1va\u010de. Pr\u00e1v\u011b ty toti\u017e pracuj\u00ed s algoritmem, kter\u00fd p\u0159\u00edli\u0161 nep\u0159eje nov\u011b vznikl\u00fdm webov\u00fdm str\u00e1nk\u00e1m. Pov\u011bt\u0161inou se ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed objevuj\u00ed odkazy na weby, kter\u00e9 ji\u017e maj\u00ed n\u011bjakou minulost trv\u00e1n\u00ed a z\u00e1rove\u0148 se t\u011b\u0161\u00ed vysok\u00e9 n\u00e1v\u0161t\u011bvnosti. Ostatn\u00ed weby se pak \u0159ad\u00ed a\u017e za nimi. B\u011b\u017en\u00ed u\u017eivatel\u00e9 internetu v\u0161ak vyb\u00edraj\u00ed z nab\u00eddky prvn\u00edch dvou stran. Tuto skute\u010dnost v\u0161ak dok\u00e1\u017ee pom\u011brn\u011b snadno zm\u011bnit PPC reklama. D\u00edky n\u00ed toti\u017e dok\u00e1\u017ee internetov\u00fd vyhled\u00e1va\u010d um\u00edstit odkaz na web na prvn\u00edch pozic\u00edch p\u0159i vyhled\u00e1v\u00e1n\u00ed.  Zkratka PPC znamen\u00e1 v p\u0159ekladu platba za kliknut\u00ed. Co to v praxi znamen\u00e1? Inzerent nemus\u00ed platit za zprost\u0159edkov\u00e1n\u00ed reklamy \u010di za jej\u00ed um\u00edst\u011bn\u00ed na internet, ale a\u017e za jednotliv\u00e9 prokliky na danou webovou str\u00e1nku. Tento druh reklamy m\u00e1 snadno m\u011b\u0159iteln\u00e9 v\u00fdsledky, kter\u00e9 je mo\u017en\u00e9 zji\u0161\u0165ovat hned n\u011bkolik minut od spu\u0161t\u011bn\u00ed. PPC reklama v\u0161ak nen\u00ed ur\u010dena jen pro tuzemsk\u00fd trh. Pom\u00e1h\u00e1 i firm\u00e1m, kter\u00e9 cht\u011bj\u00ed expandovat a zam\u00ed\u0159it na zahrani\u010dn\u00ed trhy, kde je popt\u00e1vka v\u011bt\u0161\u00ed. Pomoci m\u016f\u017ee nap\u0159\u00edklad PPC reklama USA nebo PPC reklama Anglie. SEO optimalizace pro vyhled\u00e1va\u010de SEO je dal\u0161\u00ed prost\u0159edek, d\u00edky kter\u00e9mu je mo\u017en\u00e9 dos\u00e1hnout vy\u0161\u0161\u00ed n\u00e1v\u0161t\u011bvnosti webov\u00fdch str\u00e1nek. Mnoho firem se pro n\u00ed v\u0161ak nerozhodne, nebo\u0165 jej\u00ed efekt je velmi postupn\u00fd. Prvn\u00ed v\u00fdsledky je mo\u017en\u00e9 o\u010dek\u00e1vat a\u017e za cca 6 m\u011bs\u00edc\u016f.                                                                                                                                                                                                                                                                                                                                                                                          4.2\/5 - (5 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Zp\u016fsoby na zv\u00fd\u0161en\u00ed n\u00e1v\u0161t\u011bvnosti webov\u00fdch str\u00e1nek","item":"https:\/\/www.evas.cz\/zpusoby-na-zvyseni-navstevnosti-webovych-stranek\/#breadcrumbitem"}]}]